For small business startups, investing in a customer relationship management (CRM) system might seem like overkill. After all, it’s easy enough to manually keep track of customers and sales when you’re small.

But, as you grow, it can be difficult to stay on top of your sales process by just using spreadsheets. You want a single program that allows you to track new leads, match them with suitable products and follow their progress through the sales cycle. That’s where CRM systems come in.

Get to know your customers

According to Gartner Research, the global value of CRM systems will hit AU$51.5 billion in 2017. That’s a lot of money! For every dollar businesses spend on CRM software, they receive AU$7.90 back in cost savings, increased productivity and improved customer engagement.

CRM systems do this by gathering data about customers, sales and products, and making it easy to access. IT doesnt have to stress your IT budget either, as there are a range of cloud-based CRM systems becoming very affordable.

For success in today’s competitive business world, you need to connect with your customers and spread the word about your business. A CRM system can help you do just that, so check out what’s on offer to get your business humming.